A journey to create a better snack

The Craving Came First. The Chip Followed.

AMAIA started with a craving — not just for immersive flavor, but for snack perfection.

For flavor that unfolds, not overpowers. For ingredients that add to the story, not get in the way. For the kind of crunch that ends every bite with an exclamation mark!

The making of AMAIA took us around the world in search of the boldest chili spices, the brightest lime flavors and the most vibrant corn masa. We rolled, we roasted, we munched until every layer of flavor came together, in these perfectly balanced, crunchy tortilla chips.

The journey is over for now, until our next flavor obsession kicks in.

AMAIA is the snack we wanted to eat — and can’t wait to share.

The AMAIA story

We’re not in stores yet — but we’ll be there soon.

Follow our journey.